Ahead of the 2024 season, Lamar Jackson is making moves off the field.

Jackson signed a deal with Gatorade and starred in the sports drink company’s newest commercial, which is a part of the “You Know We Got ‘IT'” campaign.

“This campaign is all about the idea that ‘IT’ is an internal mindset that drives you to be your best, which rings true for me,” Jackson said in a release.

“Becoming an official Gatorade athlete and debuting my first campaign is surreal. I’m proud to be working with a brand that’s championing the future of football, and I’m hyped for athletes everywhere to think about how their ‘IT’ can help them lock in and be great.”

Jackson signed with Gatorade alongside other NFL players Justin Jefferson (Minnesota Vikings) and Puka Nacua (Los Angeles Rams), and flag football player Diana Flores.

“Gatorade was born on the football field, and we’re proud to continue fueling the next generation of trailblazers who are charting an exciting and inclusive future for the sport,” said Anuj Bhasin, Chief Brand Officer at Gatorade. “We know that every athlete has it in them to achieve greatness, and as a leading sports brand we want to help inspire all athletes to believe that they have ‘IT’.”